Book Review / Business / Fashion / Updates

Book Recommendation | The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands by J.N. Kapferer and V. Bastien

The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands is written by Jean-Noel Kapferer and  Vincent Bastien. Book introduction from Amazon: Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like “mass-luxury,” “new luxury” and “hyper luxury” attempt to qualify … Continue reading

Book Review / Business / Updates

Book Recommendation | How to Sell and Market Your Way Out of This Recession and Get Your Business Buzzing Like Never Before (even Though Your Customers Don’t Want to Know!)

There are a few reasons why I picked up the book by Bate. The first of which is that the bright fluorescent orange colour caught my attention as I browsed at the Marketing books department in the local library. The second, of course is that I am about to enter the real estate industry and … Continue reading

Book Review / Christianity / Updates

Book Recommendation: when God writes your love story by Eric & Leslie Ludy

I just completed reading (skimmed some parts) when God writes your love story. Quite evidently it’s a christian book about love, surrendering your romantic love to God. It’s not unlike other christian books I’ve read before on the topic, like those by Joshua Harris (I Kissed Dating Goodbye, which is another book I’d recommend as … Continue reading