Beauty / Business

Etude House Pink Play Party

Hello!

If you’ve followed me on my instagram @ena_teo, you’ve seen on last Monday night that I posted about my excitement about attending Etude House Pink Play Party the next day:

SHINee & Sulli

Etude House Pink Play Party Official Poster

I’ll post some photos and videos taken during the event followed about my thoughts and review! 🙂

Etude House Pink Play Party Registration Booth

Registration booth for Media, yeah baby

Etude House Pink Play Party

Just one of the many many group of teenage girls!

It’s the 4th Pink Play Party by Etude House & the first in Singapore! Gotta love the cute Merlion graphic.

Etude House Pink Play Party Singapore

Pink Goodies & my pink heels! 😛

The collagen water tastes like Dolphin (brand) water and the popcorn had a pink powder coat…
I brought a pair of flats to change out from my heels! 🙂

Outfit of the day

My #Ootd, My new GoJane glitter champagne dress & heels w pink & glitter coated nails. ^^

Pink Nail Art

Close up of my pink nails

Pink Heels

My pink heels, love the ruffle detail by the side!

Etude House Pink Play Party

Goodie bag with popcorn, water, fake/toy mirror, card holder, bb cream samples, wristband & SHINee badges!

Etude House SHINee Badges

I’ve got an extra set of SHINee Badges… anybody wants em?

Venue & Pre-party

The venue was held at the spacious MBS convention hall and there was ample space to go around, so thankfully despite hundreds of fan girls, we didn’t have to feel overwhelmed. The idea was, the concert starts at 7pm proper, but at 5pm, the doors are opened for everyone to try out all the makeup and game stations before you collect all the stamps to enter the stage arena, to save your space for the concert. Needless to say, all the girls rushed to complete and be the earliest in order to get the front row spaces and hence closer to their idols. Station wise, I was quite impressed with the station decor and placement as it was very well done and had girly, theme park vibe to the entire place, much like entering an Etude House theme park. I also think the idea of making them complete the stations in a fun way was a pretty smart way of making them interact with the brand instead of just mindlessly waiting for the concert.

Not so good thing: To get a ticket, one needs to buy $100 worth of Etude House items, technically $20 for one item to get a ticket, collect 5 different tickets to get a chance to be the 1st 400 participants to score invite to the Pink Play Party. Yes, it’s that insane. And that’s how dedicated Kpop / SHINee fan girls are. In a way, you could say the girls paid at least $100 to watch the boy group perform, and Etude House threw in products to boot. But it’s a lot of effort on the girls part in order to get 5 different tickets to then exchange for 1 chance. What if they didn’t make it to the first 400?

Pre-concert & Concert 

The doors opened at 5pm, my colleague & fellow Kpop lover Carissa and I reached at about 6. But since we had the Media invite, we didn’t have to go around to the stations to collect stamps before we could be admitted into the stage area to save our space for the concert. The event only started proper at 7.30 and the SHINee boys probably only came out at about 7.45pm. So that was approximately a total of 1 hr & 45 minutes of painful waiting which was necessary in order for us to get front row (technically we were standing behind one row of girls, but close enough!). I had to give it up for Kevin Lao Shi’s enthusiastic american accented English and his pretty and demure Kim Tae Hee lookalike model to make the 7 minutes make over pre-concert/obligatory Etude House marketing plug-in that much more bearable.

As for the concert, that was the real highlight! I highly doubt any girl bought tickets for the show to try on Etude House Make Up or check out Etude House theme park venue… It’s definitely for the boys!!! 😛 For me, I was definitely satisfied(x200%) to have seen the SHINee boys perform LIVE, about a mere 2metres away from me. 😀 Unfortunately my dearest Min Ho was not able to make it! 😦 Nonetheless I was still extremely stoked to have met Tae Min & Key. Of the 4 present, Key was the only if not the most engaging member who took more effort to reach out to audience by like waving and smiling and acknowledging the fans. ❤

I wasn’t very sure if they would be able to perform as they do on Music Bank, but they sure did, and 4 times over! I didn’t expect anything less than them decked out in pink pastels to suit the Etude House vibe, but if you had expected them to appear in their cool chic image, you’d definitely be disappointed. Over all, they are really good looking, personally I feel that Tae Min looks the prettiest, followed by Onew, who looked better in real life then Key then Joon Hyun. Maybe it’s personal preference because Jong Hyun had a lot of fans in the crowd too!

This event was definitely enjoyable for me, as I got to see Tae Min and Key whom I watch on We Got Married (WGM), in person. They were definitely every bit good looking as they are on screen, duh. They are also really really skinny. I wonder how they have so much energy with so little body mass.  >_< I also had a lot of fun experiencing the event and marvel at how Etude House, with their mission to make every girl a princess, integrate their user base’s passion for music and idols to be influencers for their brand across social media platforms (just like this article!). Pretty amazing and splendid job I must say! 🙂

For more photos check them out on Clozette.co >> here!

xo

8 thoughts on “Etude House Pink Play Party

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